If you needed another reason to pick up Pepsi products, the big cola conglomerate has just started up its own version of My Coke Rewards earlier this month. Partnering with Amazon.com has allowed Pepsico to offer a lot more products people might actually want, even if the redemption requirements might be a bit higher than for MCR’s Blockbuster rental coupons (under the Entertainment category).
Pepsi Stuff works by collecting codes from participating packages and then entering them through an Amazon.com user account on PepsiStuff.com. Currently on offer: DRM-free MP3 music downloads, Unbox TV downloads, CDs, DVDs, electronics, sweepstakes, and various Pepsi-branded apparel “and more.” The Flash-based site can still be a bit rough around the edges (as on the daily sweepstakes page occasionally in Firefox), but an incentives program for those who prefer Pepsi is a good counter to Coke’s rewards. (more…)
